Howdy, it’s Robbie.

Happy Monday! (Is that a thing? Let’s pretend it is.)

Just wanted to swing by with a couple of things I really wish I knew years ago…
Because who knows? If they helped me, maybe they’ll help you too.

1) A lead magnet template I really could have used back in the day

When I first started using freebies to grow my audience, I made so many mistakes.

❌ Picking topics nobody actually cared about
❌ Writing DMs that made people back away slowly
❌ Somehow repelling the exact people I was trying to attract (a true skill)

But hey, silver linings…

Turns out, if you do the wrong thing enough times, you eventually trip and fall into the right way.

If I had known then what I know now, I could have grown my following (and this email list) way faster.

And I could have avoided a few awkward, slightly soul-crushing DMs along the way.

That’s why I put together a mini-training + a plug-and-play template you can swipe to:

✅ Make your lead magnet highly attractive
✅ Use better wording to promote it in your DMs (aka, not scare people away)
✅ Avoid the mistakes I made, so you don’t have to learn the hard way

No opt-in needed. This link takes you straight to the good stuff.​

2) A simple framework for kicking off live events without the awkwardness

Lately, I’ve seen a lot of buzz around live events. My hunch?

With AI-generated content everywhere, people are craving real human connection more than ever.
And live events, where you actually interact with your audience, are becoming way more important as a result.

I recently shared my most in-depth breakdown ever on how to kick off webinars, workshops, and live trainings in a way that:

✔ Gets your audience engaged from the very start
✔ Builds trust faster, so people actually listen​
✔ Makes those first few minutes less nerve-wracking

It’s something I really wish I had implemented sooner, so if hosting a live event is on your 2025 bingo card, I’m sure it’ll help.

​Check it out here.​

Alrighty, that’s it for today.

Just a couple of things to (hopefully) help you move closer to your goals.

Have an awesome week,
Robbie "figuring this stuff out one awkward mistake at a time" Kane

P.S. If this email helped you, hit reply and let me know. If it didn’t… just shake your head aggressively at your screen. I’ll feel it.